Archive for the ‘Software Application’ Category
Mabel Xie asked:
75 years after Wyler Geneve put their watches onto the wrists of he Squadra Azzurra for the 1934 World Cup, Wyler Geneve began to made New Official Watch for the Italian National Football Team.
When he took on the distribution of Wyler watches from the 1920s onwards, Innocente Binda started an association between the Binda family and the Wyler brand that continues to this day, with Wyler Genève now a company of the Binda Group, headed up by Innocente’s grandsons Marcello and Simone. Binda built up a solid reputation for Wyler timepieces in Italy through a visionary use of publicity. In what was arguably one of the earliest forms of celebrity endorsement, Innocente Binda offered the Italian football team Wyler watches to wear for their first-ever World Cup appearance in 1934. His prescience was rewarded by Italy’s debut victory and an album of meticulously handwritten compliments from each of the players, which takes pride of place today in the company archive. He followed up this success with award-winning advertising vehicles and the first-ever watch advertising on television.
To coincide with Italy’s first qualifying matches for the 2010 World Cup, Wyler Genève renews its association with the Italian team through a new licensing agreement to produce the official watch of the Italian national football team. The watch is built around the brand’s unique shock-absorbing case and bears subtle distinguishing features that are sure to appeal to Italian football fans.
Wyler Genève’s association with the four times World Cup winners and defending World Cup champions is not the only Italian flavour to imbue the brand’s Swiss Made timepieces. A schoolboy friendship between Marcello Binda and Andrea Zagato, head of the eponymous atelier, has led to a design partnership and the first-ever wristwatch to feature design by Zagato, sparking considerable interest among watch fans.
75 years after Wyler Geneve put their watches onto the wrists of he Squadra Azzurra for the 1934 World Cup, Wyler Geneve began to made New Official Watch for the Italian National Football Team.
When he took on the distribution of Wyler watches from the 1920s onwards, Innocente Binda started an association between the Binda family and the Wyler brand that continues to this day, with Wyler Genève now a company of the Binda Group, headed up by Innocente’s grandsons Marcello and Simone. Binda built up a solid reputation for Wyler timepieces in Italy through a visionary use of publicity. In what was arguably one of the earliest forms of celebrity endorsement, Innocente Binda offered the Italian football team Wyler watches to wear for their first-ever World Cup appearance in 1934. His prescience was rewarded by Italy’s debut victory and an album of meticulously handwritten compliments from each of the players, which takes pride of place today in the company archive. He followed up this success with award-winning advertising vehicles and the first-ever watch advertising on television.
To coincide with Italy’s first qualifying matches for the 2010 World Cup, Wyler Genève renews its association with the Italian team through a new licensing agreement to produce the official watch of the Italian national football team. The watch is built around the brand’s unique shock-absorbing case and bears subtle distinguishing features that are sure to appeal to Italian football fans.
Wyler Genève’s association with the four times World Cup winners and defending World Cup champions is not the only Italian flavour to imbue the brand’s Swiss Made timepieces. A schoolboy friendship between Marcello Binda and Andrea Zagato, head of the eponymous atelier, has led to a design partnership and the first-ever wristwatch to feature design by Zagato, sparking considerable interest among watch fans.